Recent Surveys on Business Ethics

Publication type: Survey

30 November 2023

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Read the IBE's summary of the latest surveys on business ethics.

This page highlights the findings from a number of pieces of recent research in the field of business ethics, both in the UK and internationally, which we feel may be of value to our readers.

It includes surveys conducted by a variety of reputable organisations around the world, as well as the IBE's, and it covers a broad range of business ethics topics. It is updated regularly as new surveys come out.

Featured survey

Thinks Insight & Strategy - Money is on everyone’s mind - a view from four nations

30 Nov 2023

Thinks Insight & Strategy - Money is on everyone’s mind - a view from four nations

Thinks Insight & Strategy has launched a bulletin publishing findings about the social, political, and personal priorities of people across four nations – the US, the UK, Germany, and India. Analysing data from 2000 members of the public in each nation (8000 people overall), the survey reveals cost of living increases as one of the top two concerns impacting people’s lives across the four nations. The findings also report on the top behavioural changes people are making to adapt, which revolves around shifting mindset, and balancing wellbeing with longer-term outcomes. The survey reveals that people want businesses to be part of the solution and are willing to buy more, and more frequently from brands ‘doing some good’. The bulletin concludes by suggesting 5 principles to help businesses navigate this challenging landscape. The “Profit with Purpose – Who Cares?” Webinar co-hosted by IBE & Thinks Insights & Strategy provides a detailed review of the findings about how the public’s appetite for more ethical business practices impacts people’s attitudes and behaviour, and business culture.

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Recent surveys

Publication type: Survey

Attitudes of the British Public to Business Ethics 2023

The findings from the IBE's 2023 annual survey on British public attitudes toward business ethics reveal fewer believe businesses are operating ethically.

11 Jul 2023

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Edelman Trust Barometer 2023

This is the 22nd annual trust and credibility survey conducted by Edelman. This year’s Barometer reveals a ‘cycle of distrust’, in which institutions are now trusted by less than half of society. This year’s spiralling distrust in media government can largely be attributed to thwarting progress on climate change, global pandemic management, racism and mounting tensions between China and the U.S. The media has become reliant on evoking partisan outrage for clicks and revenue, while governments have become dependent on exploiting this divide to gain votes. As a result of this, it is unsurprising that misinformation concerns have spiked to an all-time high with 76% of the public being worried about false information being weaponised. Although a stark partisan divide remains, it is slowly closing in the US, from a 39 (2021) to a 31-point gap in trust in the media between Democrats (55%) and Republicans (24%).

18 Jan 2023

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The Oxford Character Project - UK Business Values Survey

The Oxford Character Project – in collaboration with the Forward Institute – has launched a report publishing the findings of the UK Business Values Survey 2022. Analysing data from 221 companies, the majority from the FTSE 350, the survey explores what companies mean by their values as well as what those values are. The survey reveals the increasing importance of personal and emotional aspects of organisational life. Empathy, passion, and courage are among the most prominent values in UK businesses but did not feature significantly in earlier reports. At the bottom of the table, curiosity, humility, hope, and gratitude seem to be significantly undervalued.

25 Jul 2022

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Fair Tax Mark - Fair Tax Week polling data

The latest Fair Tax week poll has found that the UK public strongly supports responsible tax conduct, with the vast majority preferring to shop with (74%) or work for (75%) those businesses which can prove they’re paying their fair share of tax. Three-quarters of respondents also (74%) believe it’s important to celebrate those businesses that can demonstrate that they pay the right amount of tax and who overtly shun the artificial use of tax havens and contrived tax avoidance practices.

11 Jun 2022

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