A communications strategy for the ethics programme would aim to raise awareness of the organisation’s values, its code of ethics, what ethical practices look like and why they are important for the success of the business.
It will also guide employees towards sources of advice and where to raise concerns, and it will provide examples of how the organisation is living up to and being challenged on its values.
The IBE's Good Practice Guide: Communicating Ethical Values Internally offers indepth assistance with case studies from leading companies.
The core element of an ethics programme will be a Code of Ethics.
The process for drawing up a code of ethics is critical in maximising its effectiveness.
A communications strategy for the ethics programme aims to raise awareness of the organisation’s values.
Ethics training raises awareness around the code, what is acceptable business practice and where support can be found.
Additional tools and mechanisms to keep the code alive and support staff to apply ethical values to the work they do.
The board needs to establish a programme of assurance to understand whether the organisation is living up to its ethical values.