Why the ethical behaviour of politicians matters to business

07 July 2022

Tags: Code of Ethics , Ethical Values

IBE Chair, Prof. David Grayson CBE addresses why the ethical behaviour of politicians matters to business, and indeed to rest of us too!

The IBE is focused on business ethics. We have to be very careful about straying into the ethical behaviour of other parts of society – however strong our personal views may be. As a former would-be politician (albeit from a different millennium), I am particularly very cautious about commenting on the ethics of politicians.

Nevertheless, I believe it is reasonable that if the public perceives the behaviour of our politicians to be unethical – over time – this can be highly corrosive of faith in the ethical behaviour of other parts of society, such as businesses, as well.

The latest IBE Attitudes of the British Public to Business Ethics 2022 survey shows a further significant fall in the public’s views as to the ethical behaviour of our politicians.

Reasons for why the British public has this negative 58% Ethical: Unethical Gaps for politicians are not hard to find. Indeed, Lord Evans of Weardale, chairman of the Committee on Standards in Public Life, gave chapter and verse in his important 2020 IBE Hugh Kay Memorial Lecture. If you haven’t read it or watched the lecture, I strongly recommend doing so. It is a sober and very thoughtful analysis. This, of course, was long before Partygate, sexual harassment allegations or attempts to change parliamentary rules relating to suspensions of MPs from parliament.

Now, it is important to remember, that the Public Attitudes survey is a snapshot in time. Also, it is about perceptions. Still, a belief that politicians behave unethically, undermines trust in them – and potentially in the democratic system itself. This is especially corrosive when so many people say they are politically homeless: i.e. they do not believe they are in alignment with any political party.

I was privileged to moderate a fascinating conversation with Professor Sandra Sucher from the Harvard Business School for the IBE last month, about her latest book: The Power of Trust: How Companies Build It, Lose It, Regain It.

Sandra Sucher identifies four key components of trust: Competence, Motives, Means and Impact. I believe we can apply her analysis to trust in politicians too. If the public perceives politicians as behaving unethically, it will undermine each of these four dimensions and especially voters’ views about the Motives of politicians and the Means – the ways that voters believe that politicians operate.

This must be incredibly frustrating and dispiriting to the majority of politicians in all parties who do behave ethically and responsibly. Unfairly, they are tarnished with the same brush as the politicians who do let the side down so badly. And this, in turn, threatens faith in other institutions in society too. The danger is that people stop believing what leaders of institutions say and do. 

The latest IBE survey data provides yet more ammunition for the decision by the independent Committee on Standards in Public Life to launch “Leading in Practice, a review examining the role of leadership in embedding the Principles of Public Life in public sector organisations.”

The Committee has been consulting on this inquiry and IBE has been contributing to this.

MPs are already expected to adhere to the House of Commons Code of Conduct and Guide to Rules. The Code includes explicit reference to the Nolan Principles – the seven principles of public life.

The current situation is a powerful reminder of what the IBE has learnt over the years about business behaviour and Codes of Business Ethics. Codes on their own are not sufficient. They have to be brought to life, socialised and internalised so that they become part of the unconscious competence of everyone involved. Our IBE experience is that this requires tone from the top: clear leadership which is demonstrably championing the Code of Ethics and setting the example for others. It also requires regular training and communication of the expected ethical values and behaviours. It needs a Speak-Up culture with people willing to challenge behaviour which they think is unethical – and mechanisms to ensure that complaints can be investigated without fear or favour. And that there are robust mechanisms for dealing with breaches of the Code. 

Certainly, “something must be done!” It is dangerous for British politicians and democracy and for trust in other parts of society too, for the politicians’ Ethical: Unethical Gap to persist in such negative territory. 

The IBE would like to have your views on how the practical experience of businesses in trying to embed ethical behaviour, might be applied to help British politicians. Ultimately, of course, it is up to the electorate, since they are the people that MPs are accountable to. This is a test for society about how much we really value ethical standards.


Professor David Grayson CBE
Professor David Grayson CBE


David is Emeritus Professor of Corporate Responsibility at Cranfield School of Management. From 2007-2017, he was director of the Doughty Centre for Corporate Responsibility and Professor of Corporate Responsibility.

David became Chair of the Trustees Board on 01 April 2019.

He joined Cranfield in April 2007, after a thirty year career as a social entrepreneur and campaigner for responsible business, diversity, and small business development. This included founding Project North East which has now worked in nearly 60 countries around the world; being the founding CEO of the Prince's Youth Business Trust and serving as a managing-director of Business in the Community.

David has an Honorary Doctorate of Law from London South Bank University and was a visiting Senior Fellow at the CSR Initiative of the Kennedy School of Government, Harvard (2005-10).

He has served on various charity and public sector boards over the past 30 years. These have included the boards of the National Co-operative Development Agency, The Prince of Wales' Innovation Trust and the Strategic Rail Authority. He chaired the National Disability Council and the Business Link Accreditation Board; in each case appointed by the Major Government and re-appointed by the Blair administration.

He is currently chairman of the national charity Carers UK championing the role of 6.5million Britons caring for a loved one. He is a former chairman of one of the UK's larger social enterprises and largest eldercare providers, Housing & Care 21 during which the organisation made corporate history by becoming the first-ever not-for-profit successfully to acquire a publicly quoted group of companies. David received an OBE for services to industry in 1994 and a CBE for services to disability in 1999.

David has written a number of books on responsible business and corporate sustainability including most recently: ‘All in - The Future of Business Leadership’ with Chris Coulter and Mark Lee. He is part of the faculty of the Forward Institute and of the Circle of Advisers for Business Fights Poverty

The Guardian has named David as one of ten top global tweeters on sustainable leadership alongside Al Gore, Tim Cook - CEO of Apple, and Facebook's COO Sheryl Sandberg

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