IBE webinar recording - Embracing Uncertainty: a conversation with Margaret Heffernan and Lauren Branston

10 June 2025

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Catch up with our webinar from 5 June 2025

Inspired by Embracing Uncertainty: How writers, musicians and artists thrive in an unpredictable world by renowned thinker and TED speaker Margaret Heffernan, this webinar draws from the wisdom of creative people. Margaret shares the ideas in her book and discusses with Lauren Branston, IBE CEO, the implications for thinking about leadership, values and culture.

The discussion explores traditional business thinking that uncertainty is to be feared and offers a perspective that in fact it can be a source of creativity and innovation. Further, that boldness, resilience and the discipline of artists can be an excellent guide to navigating turbulent times.   

In this webinar recording, Margaret and Lauren discuss key themes of the book:

  • The psychology of uncertainty
  • How artists live with and harness uncertainty to create, adapt and inspire
  • How to foster creativity with discipline and resilience, even when outcomes aren’t guaranteed 
  • Discover why creativity is vital for leadership and culture especially in times of change.

Catch up with the recording now!


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