Senior leadership ‘set the tone’ by referring to the values and expectations of the company when they address employees. Ultimately, the actions of leaders speak louder than words. Messages are strengthened when leaders visibly follow the same rules as everyone else.
When we talk about leadership, we don't just mean the chair, CEO, or senior leadership team; leadership can be applied locally too, to business leads, or managing directors of businesses within a group of companies.
Line managers have an essential role in effectively communicating the organisation’s ethics message and acting as role models for the employees they manage. ‘Tone from the middle’ is as important as ‘tone from the top’.
Why tone at the top is so important
Simon Webley illustrates how important it is to have ethical leadership
Companies now have an array of tools to help them attract new talent. In a crowded marketplace and faced with increasingly aware and discerning candidates, there are powerful incentives for companies to paint highly flattering impressions of their culture. Projecting authenticity in this space is everything but, as Groucho Marx might have said, "if you can fake that, you’ve got it made”.
30 Oct 2019