Pride - Diageo plc

Diageo is a global leader in beverage alcohol with an outstanding collection of brands, but many of those brands started life as the dreams of individuals, some created hundreds of years ago. Today Johnnie Walker Scotch whisky and Smirnoff vodka are the top 2 spirits brands in the world, but it was in 1819 that John Walker first created his blended scotch in Kilmarnock, Scotland, as he set up a family shop following the death of his father, and in 1864 PA Smirnov first established his distillery in Moscow, which subsequently had to be made outside of Russia by the early 1900’s following the Tsar’s nationalisation of the vodka industry. In 1759 in Dublin, Ireland Arthur Guinness signed a 9000 year lease for a disused brewery, St James’s Gate, and started brewing the Guinness stout we still love today, still made in the very same brewery. It is the stories behind the brands that bring them to life, and whether manufacturing liquid, buying raw materials or creating amazing marketing campaigns, Diageo employees across the world are proud to be custodians of these, and many more brands, and to have the opportunity to grow and enhance them for generations to come.

Alcohol can be part of a balanced lifestyle, when consumed moderately and responsibly by adults who choose to drink, and can play a positive role in social occasions and celebration. However we recognise that the misuse of our products can cause serious problems for individuals and for society more widely, which is why we have taken a leading role in the industry in helping to reduce alcohol related harm in society. We uphold the highest standards in the way we market and sell our products and we have established programmes and partnerships across the globe to provide consumers with the information and tools they need to make informed choices about drinking - or not drinking. Again employees across our business regularly describe their pride in how we address this issue, bringing innovation and creativity to address alcohol-related harm.

Beyond this issue though we recognise that the expectations on big business and big brands have never been greater, and in every location in which we operate we work to ensure we are contributing to the communities around us. We want our distilleries, breweries and wineries to be at the heart of their communities, and across the globe we seek to ensure we create shared value. We have invested significantly in environmental programmes to minimise our use of water and energy, and we have established partnerships with local famers to secure locally, sustainably sourced materials which have a positive impact on the communities and environment in which we operate. As signatories to both the UN Guiding Principles on Human Rights and to the UN Women’s Empowerment Principles we look at the impact we can make throughout our supply chain to improve the lives of individuals and communities. All of these actions make us proud of what we do and how we do it.

Being proud of what we do is just one of our 5 company values, but it permeates everything we do, from creating the highest quality liquids and packaging, to the best sales and marketing campaigns, and to the way in which every individual conducts themselves as brand ambassadors inside and outside of work. Our business and its culture are founded on values that have been built over generations. These values inspire and guide how we work today and we measure how well we are living up to them through an annual employee values survey. Our values make us who we are and underpin our success. Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world and we know that to achieve this we must build the trust and respect of everyone that comes into contact with our company. We expect the highest standards of integrity of our employees and our partners in everything they do and they are proud to do so.

Caroline Wehrle

Global Risk & Compliance Director
With an undergraduate degree in risk management, Caroline Wehrle has spent 20 years in the risk, internal control and, more recently, compliance and ethics field.


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