| This collection of Foundation publications
demonstrates the contribution of the Foundation since its inception in 1966 to
debates on the responsibility of business. John Treasure's introduction summarises
the six contributions and concludes that businesses do have responsibilities beyond
the bottom-line which they discharge, for the most part, with 'humility and good
grace'. (i) John Vaizey (1970) Industry and the Intellectuals Vaizey
contrasts the traditional role of the industrialist, as portrayed for example
in Dickens' Hard Times, with that of the intellectual. Vaizey charts the changes
in the industrial and intellectual worlds in the 20th Century, emphasising the
power of ideas 'especially when they are foolish and impractical.' In a post-industrial
world Vaizey raises a number of key issues: · - Despite growing
affluence why do we still maintain the 'haves' and the 'have-nots'?
- If
society continues to be conflictual how can the social sciences have relevance?
Given the above, Vaizey argues that the intellectual will be at the
forefront of protest and will seek to further freedom and fulfilment. He argues
that in a society dominated by technology, prioritising values is crucial. (ii)
Simon Webley (1971) An enquiry into some aspects of British Businessmen's Behaviour
Drawing upon an extensive survey carried out in 1969/70 with members of the Institute
of Directors, Webley examines the standards of behaviour of British businessmen
and how they perceive themselves and the conduct of others. The survey asked general
questions concerning business integrity and a range of more specific questions
including confidentiality, false claims of product performance, gifts, discrimination,
and tax avoidance schemes. The findings include: - No major problem
concerning business ethics was identified ·
- Respondents generally
thought themselves to be more honest that their fellow Directors. It is not unusual
in surveys of this kind that respondents consider themselves more ethical than
their counterparts in whatever business or profession!
- Businesses engage
in a range of different relationships with suppliers, customers, shareholders,
competitors, government and so on. The relationship that generated most cause
for concern was with customers (bribery), and the least cause for concern with
suppliers.
- The most important influence on a Director's behaviour was
a personal code of behaviour
- Ethical standards of a company are most
likely to be advanced by higher ethical standards in society as a whole. Interestingly
a social audit of the company was given a very low priority. Today we might expect
it to be much higher.
The survey provides a rich source of information
of the ethical perceptions of senior businessmen (it is not clear how many women
were surveyed) in 1970. It would be fascinating to carry out a similar survey
today and compare the results. * The survey is replicated in the Questionnaire
section on the web-site. (iii) Henry Manne (1971) Truth and Myth in
Modern Corporate Theory Manne critiques the work of Berle and Means
on the ownership and control of large corporations, first published in 1932, and
explores the relevance of this work today. Berle and Means argued that corporate
ownership of large publicly quoted corporations has become separated from corporate
control, which is now held by managers. These managers are controlled neither
by shareholders nor competition. Thus, Berle and Means argue, large corporations
should be subject to tighter government regulation. Manne rejects their
arguments pointing to the power of shareholders to have some impact by affecting
the share price. Manne explores the impact of buying and selling shares and argues
that market forces are the best guarantor of corporate democracy. (iv)
John Wood and Michael Ivens (1973) Is a Pre-occupation with Business Responsibility
a Betrayal of Capitalism? Wood and Ivens debate the view that business
has a social responsibility. Wood takes the viewpoint often associated with Milton
Friedman viz social problems are best desalt with through legislation and are
not the responsibility of business. Wood rests his case on the hidden costs of
not pursuing profit maximisation, the vagueness of the concept of social responsibility,
the fact that social responsibilities are political responsibilities and that
individual ethics cannot be applied to group decisions. Ivens response is to support
the notion of business responsibility. He deliberately forsakes the use of social
responsibility with its collectivist undertones. Ivens argues that business has
responsibility to different stakeholders including employees and suppliers. (v)
Peter Runge (1967) The Role of Profit Runge argues that profit performs
four main roles: - To act as an incentive to create capital
- To
act as a motivator
- To act as a measure of efficiency
- To provide
a test of worthwhileness
Runge suggests that there exists a mistrust
of the profit motive (this at a time of nationalised industries) and this mistrust
arises because profit is not understood. He suggests that: 'Any increase
in public spending, however desirable it may be, can only be made possible if
competitive and profit making enterprise first expands. To expand the public sector
at the expense of private investment is to court disaster.' (p126-7) (vi)
G.R. Dunstan (1974) A Moralist in the City The theme of this contribution
is captured by the following quotation: 'To create wealth, in a world of
need, is a moral duty. To create wealth is the primary function of industry. To
deploy and distribute that wealth equitably is a basic human obligation. It is
the function of government to secure conditions which best enable men to meet
their basic human obligations.' (p. 130) Dunstan sees no conflict between
the role of industry and the role of government - they perform complementary functions.
Dunstan argued against absolutes; companies have a wide number of related responsibilities
not an absolute responsibility to maximise profits. Not least because companies
are human organisations where employees are to be treated as ends in themselves.
>> back to book review index Publication
is by NTC Publications Ltd. Farm Road, Henley-on-Thames, Oxfordshire RG9 1EJ (Tel.:
01491 411000) |